Growth Strategies Case Study

Cisco's Routing Problems: Fast Growth or High Margins?

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Abstract:
In 2004, Cisco, the world leader in Internet networking technology, reported annual revenue of $22 billion, a 17% rise over the previous year. The growth was considered much less compared to its 80% growth in the previous decade. Analysts believe that in a market crowded with specialists, Cisco would have to leverage on its brand and acquisitions to maintain its leadership in the industry with a growth rate of 15% for the next decade.

Pedagogical Objectives:

• To analyse the competitive strategies implemented by Cisco to maintain its leadership in the years to come.

Keywords : Cisco Systems Inc.; Router technology; Diversification through acquisitions; Nortel; Lucent Technologies; CDDI ( Copper Distributed Data Interface) and FDDI (Fibre Distributed Data Interface); Reliable distribution networks; Niche marketers; Network of networks; Growth Strategies Case Study; Advanced technologies; e-Commerce

Contents : 
Cisco’s Competitive Challenge
Balancing Fast Growth and High Margins
Financials of Cisco
Trouncing Rivals